Yahoo Sports The Bounce
Initially, “The Bounce” on won’t carry advertising, although under the multiyear pact ads are envisioned for future seasons.So what’s the point?First, the NBA and Turner wanted a bigger way to reach fans on digital — particularly on mobile — to keep them engaged in the action as it unfolds on game nights. “The Bounce” will stream live on the Yahoo Sports app on iOS and Android and the web.One of the hopes is that “The Bounce” will drive viewers to tune in live on TV, buy tickets to future games, or even spring for the NBA League Pass live, out-of-market games package, which has been in the U.S. In addition, Yahoo Sports is the official fantasy-game partner for the NBA, and “The Bounce” will feature fantasy-focused segments to promote that product.“We’re not doing this simply to create a top-of-the-funnel entry point for League Pass,” said Geoff Reiss, GM of Yahoo Sports, although that’s partly the goal. Meanwhile, the NBA and Turner are continuing to produce and distribute content across multiple platforms, including YouTube, Facebook and Twitter. Last week, the NBA and Turner announced that air on TNT this season featuring a single-player, isolated camera view (with fans voting on Twitter for the featured player for each game).“The Bounce” will be co-produced by Turner Sports and Yahoo Sports from the Turner Studios in Atlanta. Yahoo, part of Verizon Media , is licensing the show from NBA Digital, which is jointly run by the NBA and Turner Sports.hosted by ex-Patriots player Martellus Bennett and co-produced with Complex.
Yahoo Sports The Bounce Tv
Part of the rationale for that show is to drive NFL fans to watch live games on Yahoo — supporting Verizon’s five-year deal with the NFL to distribute the full lineup of live games (with some blackout restrictions) to mobile devices in the U.S., including the 2019 Super Bowl.
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